I am pleased to announce that I will be speaking in an upcoming Strafford live webinar, “Infringement of IP Rights in Augmented and Virtual Reality” scheduled for Thursday, February 21, 1:00pm-2:30pm EST.
The market for virtual reality (VR) and augmented reality (AR) technologies is expected to exceed $200 billion by 2022. GPS navigation and sports telecasts are among the many things that are enhanced by AR digital content. VR allows the user to step into a virtual world where he can do things such as tour the world from the comfort of his living room.
Both AR and VR applications can infringe on real-world IP rights. Owners of such rights should be aware of potential infringement and be monitoring for the use of the IP right without permission. Does that world tour have permission to feature the architecture or artwork that is being viewed by the user? Is there underlying music? Has permission been granted for that music?
Augmented and virtual worlds raise challenging IP issues for both the holders of the real-world IP rights and creators and developers of the AR and VR content. IP rights holders should be aware of the potential infringement on their IP rights in AR and VR. Infringements of intellectual property rights under AR and VR may also give rise to some procedural difficulties, such as the collection of evidence.
Our panel will guide counsel on intellectual property infringement issues that arise in AR and VR. The panel will discuss steps that IP owners can take to monitor and police use of their marks, copyrights and images and what game developers, creators and owners can do to mitigate the risk of infringing on real-world IP rights.
We will review these and other noteworthy issues:
- What monitoring programs should real-world IP owners and counsel put in place to protect IP rights from being infringed in AR and VR?
- What other steps can IP owners take to prevent infringement of their IP rights in AR and VR?
- What are the hurdles to protecting IP in augmented and virtual worlds?
After our presentations, we will engage in a live question and answer session with participants so we can answer your questions about these important issues directly.
I hope you’ll join us.
For more information or to register call 1-800-926-7926
Ask for Infringement of IP Rights in Augmented or Virtual Reality on 2/21/2019
Mention code: ZDFCA
Kimberly Culp, Director
Carr McClellan, PC